The culture loss that we have experienced as a result of hyperrealism has allowed for the search of a wholly indulgent, gluttonous lifestyle whereby we are encouraged to pursue money as much as possible, and as we consider our ‘God-given’ rights allow. The unrestrained hyper-commercialism that resulted from this encouraged the growth of advertising in the 1980’s, selling us everything we would ever need, even if we didn’t yet know it. This shameless promotion has tainted our humility, patience and altruism, leading us to consistently regard every positive gesture extended by another as an ulterior motive, only offered to benefit themselves. Fundamentally, the worldwide economy is biased towards advertising and commercialisation because of the money made from it. Private corporations will always make more money because they can afford the PR and advertising that public goods cannot, boldly undermining family and local trading. This has allowed for the growing counter-cultures of consumerism, i.e. anti-consumerism, which aims at boycotting all mass-produce goods. These groups insist on firm restructuring and distribution, sustainability and disengagement with capitalism.
I decided to mimic the artwork of well known food companies in order to turn the products they sell into experiences that can be packaged and sold to consumers who mindlessly buy, unaware of the detriment it causes to our personal growth, real life experiences and relationships with those around us.
Bird's Custard Powder aka Natural High Adrenaline Powder
Heinz Five Beanz aka The Five Stages of Grief
Heinz Tomato Soup aka Falling in Love
Napolina tomatoes aka Creeping Depression in a Rich Anxiety Sauce
Glenryk Pilchards aka Waiting Alone In a Dull Setting
NESTLÉ Carnation Condensed Milk aka Surprise Topping
